Basic Attention Token (BAT) is a crucial component of the Brave browser ecosystem. It is a token of exchange in a secure, anonymous, opt-in advertising system based on the browser and the mobile app web view.

The project creators believe that this approach will eliminate problems relating to privacy, monopoly, security and online experience.

Bat

BAT

30%

Market leadership

BAT
Basic Attention Token

  • Basic Attention Token (BAT) is a crucial component of the Brave browser ecosystem

  • BAT raised $15M during ICO

  • BAT is a utility token that anchors the digital advertising economy of the Brave browser

  • 10.8M BAT wallets are created in the world

  • BAT'd online presence is growing sustainably each year with communities built on Twitter and Reddit

47%

Overall rate

Team expertise

80%

Fundrising experience

47%

Token

67%

Industry influence

24%

Social impact

33%

The Basic Attention Token creates a new efficient marketplace and is distinguished by the innovative opportunities it offers to advertisers looking to reach valuable customers, while empowering users with privacy protection, a share in ad revenue and the ability to tip their favorite content creators directly. This set of unique features makes the project and its token, BAT, desirable for many investors. However, the project still lacks the support from enterprises and its online communities are growing slowly, so there's definitely a room for improvements.

Verdict
30%
Brave is aimed to enable an equitable distribution of value in the digital advertising industry. To achieve this, it has attempted to create a privacy-focused platform such that advertisers or publishers cannot log users' private data. BAT is needed to anchor the digital advertising economy of Brave browser.

The market is very competitive, but so far Basic Attention Token has had great success, with over 1 million verified content creators registering for BAT rewards, including companies like Wikipedia, The Guardian and The Washington Post.
Market leadership
Project Objectives
Basic Attention Token aims to create an equitable and rewarding system for stakeholders — including advertisers, publishers and internet users — in the digital advertising industry. At the same time, protecting users' privacy at all times.
Competition
Besides Brave's unique approach to digital advertisements, platforms like 2Key Network and AdEx Network are also utilizing crypto to improve online advertising in one capacity or the other.

Among more traditional advertising platforms, Brave's competitors include Reddit Gold, Steem, and Blendle.
80%
Brave Software was founded in 2015 by Brendan Eich and Brian Bondy. Brendan Eich is a big name in the tech world. Brian Bondy was likewise instrumental in Firefox's development, as well as Khan Academy and Evernote. Together, Eich and Bondy have a combined 50+ years of software development experience.

With such experienced founders and innovative ideas for the advertising industry, BAT has great potential for future growth.
Team expertise
  • >10 employees are listed on LinkedIn

  • HQ: Zagreb, Croatia
Founders
Brendan Eich
Brendan Eich is the CEO of Brave Software, Inc — the parent company behind the Brave browser and Basic Attention Token.

Before his role at Brave, Eich was the founder and CTO of Mozilla. He also supported the launch of one of the world's most popular web browsers in 2004 — Mozilla Firefox. He is also named the father of JavaScript because he created it in 1995.
Brian Bondy
Brian Bondy is Brave's and Basic Attention Token's CTO.

Bondy is an experienced engineer with previous experience working as a senior software engineer at Mozilla, a software developer at Corel Corporation, and a software development lead at Khan Academy.
47%
There's not much information disclosed to the public about BAT's investment rounds aside from its successful Public Sale in 2017, where the company raised $15M. During ICO, a total of 1 billion BAT tokens were sold to investors.

Basic Attention Token has achieved significant user uptake since its launch. As of October 2022, Basic Attention Token is held by a total of more than 10,600,000 wallets and all 1.5 billion tokens are in circulation, according to its official website.
Fundrising experience
$15M
Total investments raised

31 May 2017, Public Sale - $15M, investors included Fundamental Labs, All Blue Capital, Genesis One Capital
67%
The BAT, a token based on Ethereum, is a unit of exchange in a new blockchain-based digital advertising system of Brave. User attention is anonymously monitored in the Brave browser and publishers are rewarded accordingly with BATs. Users also get a share of BATs for participating

All 1.5 billion BAT are in circulation.
Token
Ticker: BAT

Documents: Whitepaper

Max Supply: 1,500,000,000

Token distribution:

  • 13.3% for Brave; 200 million BAT

  • 20% for User growth pool; 300 million BAT

  • 66.7% for public sale; 1 billion BAT

Use of token:

BAT is an Ethereum-based utility token that anchors the digital advertising economy of the Brave browser. The digital asset incentivizes Brave users to view ads and also serves as the settlement currency for publishers.

The Basic Attention Token is the unit of reward in this advertising ecosystem and is exchanged between advertisers, publishers, and users. Advertisers pay for their advertising campaigns in BAT tokens. A portion of this budget is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost efficiency.

As Basic Attention Token can be transacted directly with the Ethereum blockchain, it has utility in several areas outside the BAT ecosystem. These include lending, derivatives, and liquidity pools through decentralized finance (DeFi) protocols such as Compound and Aave; purchasing products from the Brave Swag Store; and blockchain gaming for events and NFTs (non-fungible tokens). BAT can also be traded on many cryptocurrency exchanges.
24%
As of today, October 2022, there are 10.6 million BAT wallets with numbers rising significantly in the past several years after the release of its Earn product. More and more enterprises get involved in the BAT ecosystem driving more attention and new clients to Brave and its Basic Attention Token.
Industry influence
  • Integrations: 50+ partnerships with top Web-3 solutions

  • Enterprises involved: Verizon, Wikipedia, The Guardian, The Washington Post and 50 Cent

  • Developer activity: Low
33%
BAT is actively growing its online communities with 265k Twitter followers and 89k Redditers. Audiences on social media platforms are growing each year, but the numbers of community members are notably lower than those shown by their competitors.
Social impact
265k followers on Twitter (+19% in the past year)
89k members on Reddit (+10% in the past year)
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