BAT Documents: Whitepaper Max Supply:
1,500,000,000 Token distribution:
Use of token:
- 13.3% for Brave; 200 million BAT
- 20% for User growth pool; 300 million BAT
- 66.7% for public sale; 1 billion BAT
BAT is an Ethereum-based utility token that anchors the digital advertising economy of the Brave browser. The digital asset incentivizes Brave users to view ads and also serves as the settlement currency for publishers.
The Basic Attention Token is the unit of reward in this advertising ecosystem and is exchanged between advertisers, publishers, and users. Advertisers pay for their advertising campaigns in BAT tokens. A portion of this budget is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost efficiency.
As Basic Attention Token can be transacted directly with the Ethereum blockchain, it has utility in several areas outside the BAT ecosystem. These include lending, derivatives, and liquidity pools through decentralized finance (DeFi) protocols such as Compound and Aave; purchasing products from the Brave Swag Store; and blockchain gaming for events and NFTs (non-fungible tokens). BAT can also be traded on many cryptocurrency exchanges.