The Sandbox is a blockchain-based virtual gaming world that allows users to create, build, buy and sell digital assets. By combining the powers of decentralized autonomous organizations (DAO) and non-fungible tokens (NFTs), the Sandbox creates a decentralized platform for a growing gaming community.




Market leadership


  • The Sandbox is a popular blockchain-based virtual gaming world

  • The Sandbox raised $93M in the latest round led by SoftBank

  • The Sandbox token, SAND, is used as a utility and governance token.

  • The Sandbox's online presence is growing extensively each year with communities built on Twitter (over 1M followers), Reddit, Discord, Telegram and YouTube


Overall rate

Team expertise


Fundrising experience




Industry influence


Social impact


The Sandbox is a user-generated content (UGC) platform that allows users to create and contribute to the metaverse. The content created by users can also be monetized as NFTs or used to enhance their gaming experience.

The founding team has outstanding experience in developing games in this genre and has already successfully adopted these games in their previous venture. Now, the Sandbox is supported by many renowned partners such as Binance, Atari, The Smurfs, etc.

Based on The Sandbox's current run rate, and a recent successful investment round led by well-established VCs, we believe that price for the SAND token has excellent growth potential.

The Sandbox is designed to disrupt the traditional gaming market in which platforms own and control user-generated content (UGC) whereby the rights of creators and gamers are limited. In The Sandbox, users have ownership over their in-world creations. Sandbox is one of the leading examples of decentralized virtual gaming platforms powered by blockchain that provides different products and services to its audience.
Market leadership
Project Objectives
Sandbox's main mission is to introduce blockchain technology in mainstream gaming. The platform focuses on facilitating a creative "play-to-earn" model, which allows users to be both creators and gamers simultaneously
Sandbox's main competitors include Decentraland, Enjin, Playdapp and other virtual reality platforms powered by blockchain.
Sandbox co-founders, Arthur Madrid and Sebastien Borget are both experienced entrepreneurs with successful projects behind their backs. With over 400 people working on the Sandbox platform and developing several innovative projects, SAND has a solid ground for future growth.
Team expertise
  • >400 employees are listed on LinkedIn

  • HQ: Montreal, Canada
  • Arthur Madrid

    Arthur Madrid was the CEO and Co-founder of Pixowl.Inc, a mobile game development company behind Sandbox, and is currently a board member of Animoca Brands (which acquired Pixowl in 2018).

    Experience with finance: Madrid graduated with a degree in economics from Université Paris Dauphine in 2000. Madrid's professional career began as a consultant for Eurogroup Consulting France, but he soon found his entrepreneurial spirit. In 2001, he founded 1-Click Media, which was later purchased by Ipercast.

    Arthur Madrid is a long-time social gaming entrepreneur and advisor to many gaming, social media, and software startups.
  • Sebastien Borget

    Sebastien Borget was the COO and Co-founder of Pixowl.Inc.

    Experience with IT: He graduated with a degree in computer systems networking and telecommunications from Institut national des Télécommunications in 2007. His professional career began as a project lead for 1-Click Media, and since then, Arthur Madrid and Sebastien Borget have been working together.

    Now, Borget manages operations of a 45+ members international team devoted to the Sandbox project. Also, in 2020 he was the president of Blockchain Game Alliance.
The Sandbox is a VC-backed startup with SoftBank, Liberty City Ventures, Galaxy Interactive, and other established blockchain VC funds supporting the project. In 2018, The Sandbox was acquired by blockchain-supporting gaming firm Animoca Brands. In 2020, it held a successful ICO, selling 100% of tokens reserved for sale, even though ICOs were not as popular as in 2017-2018. In the past five years, The Sandbox successfully raised $98M, which is a remarkable achievement for the project team.
Fundrising experience
Total investments raised

  • Nov. 2021, Series B - $93M led by SoftBank. Other investors in the round include True Global Ventures, Liberty City Ventures, Galaxy Interactive, Kingsway Capital and Blue Pool Capital

  • Aug. 2020, ICO - $3M on Binance Launchpad

  • Mar. 2020, Seed Round - $2M, investors include Square Enix, B Cryptos, and True Global Ventures

  • Aug. 2018, Hong Kong-based gaming firm Animoca Brands acquired 100% of Pixowl, developer of The Sandbox game for mobile and blockchain for US $4.875 million
The token economy and allocation look decently fair. 30% of the tokens are already in market circulation, possibly lowering the risk of substantial volume transactions by the crypto whales. As the platform gets better adopted within the next 24 months, and the popularity of the Sandbox platform keeps growing, this could boost the increase in the circulating supply and the number of token holders.

It is important to note that The Sandbox uses three different tokens: SAND (the native token of The Sandbox), LAND (a digital piece of real estate in The Sandbox platform), and ASSETS (user-generated NFTs).
Ticker: SAND

Documents: Whitepaper

Max Supply: 3,000,000,000

Token distribution:
  • 17% Seed Sale
  • 4% Strategic Sale
  • 12% Launchpad Sale
  • 12% Foundation
  • 26% Company Reserve
  • 19% Founders & Team
  • 10% Advisors

Use of token:
SAND is the in-house utility and governance token of the Sandbox ecosystem. It is an ERC-20 token built on the Ethereum Blockchain Network. It is used by players and creators to acquire in-game assets, as well as by artists who spend SAND to mint NFT and upload their assets on the marketplace. SAND tokens can also be staked on a particular piece of LAND, allowing a token holder to generate passive income on their SAND tokens.

Based on The Sandbox Roadmap, by 2023, the platform's ecosystem will be converted into a DAO (Decentralized Autonomous Organization). Thus, SAND token holders would govern and would vote on the key proposals of the platform.
One of the most significant features of The Sandbox is built around user-generated content (UGC) which gives a space for creators around the world to show their talents and become a part of a vast ecosystem. This approach and the strong technological background of the platform inspired many enterprises to get involved in The Sandbox.
Industry influence
  • Layer-2 solution on Ethereum blockchain

  • Integrations: bridge to Polygon (MATIC) blockchain

  • Enterprises involved: 20+, including Atari, Adidas, Snoop Dogg's fund, etc.

  • Developer activity: Medium
Community Building Program
The Sandbox Game Maker program allows anyone to build 3D games for free. No coding is required to create visually-stunning games in minutes. Even educators can lead students to design amazing, interactive creations and experiences that further develop a metaverse.

The Sandbox also has a Creator Hall of Fame program for the most impressive UGC artworks created by game digital artists, asset designers, animators, diorama designers, independent game designers, game design studios, etc.
Current community growth strategies of The Sandbox include partnerships with content companies, conducting LAND token sales to promote the generation of UGC, conducting AMAs to educate the community on updates and engaging with the public via social media channels.

SAND is also growing its online communities with 1M Twitter followers, almost 300k members on Discord, and 139k subscribers on Youtube. Audiences on social media platforms are significantly better than those shown by their competitors, so this is a great achievement of the Sandbox team.
Social impact
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