National Basketball Association (NBA) star, Steph Curry recently filed
a "Curryverse" trademark application and plans to introduce his own version of the Metaverse to the NBA's 650 million fans. According to the filing, this trademark will provide Curry exclusive rights for "entertainment services, namely, personal and virtual and metaversal appearances."
The Curryverse will also provide "online gaming services in the nature of virtual worlds," where players will be able to earn both fungible and non-fungible tokens (NFTs), which will be able to be bought or sold at an "online marketplace."
Curry is an active user of the NFT community, having purchased a Bored Ape Yacht Club NFT
in August 2021. His collection
also includes other digital collectibles, such as a membership pass to Web3 golf startup LinksDAO. Moreover, he released his first official NFT release
in partnership with Under Armour in December 2021, grossing more than 2200 ETH (around $3.5 million) in sales volume, according to OpenSea.